Hyundai to Introduce First Dedicated Hybrid Model to Showrooms in 2012, Plug-in a Year Later

Hyundai Blue-Will Concept 2

In brief: Hyundai will introduce a model line of dedicated hybrids in 2012 and a plug-in in 2013, likely based on the Blue-Will concept.

Vehicle in the news

Make/Model: ? Hybrid
Manufacturer: Hyundai

The word

Hyundai Blue-Will Concept

Whild the Korean carmaker has hybrid versions of current models on the market, Hyundai will soon be introducing a stand-alone hybrid model line. It's expected to hit showrooms in 2012 with a plug-in version the next year.

The model will feature a unique name and "green" styling. If the plug-in version hits the streets in 2013, it would compete directly with the Prius plug-in, which is slated to become available that same model year.

Hyundai's Vice Chairman Hyun-Soon Lee says the company is spending heavily on hybrid technologies and wants to remove Toyota's Prius as the top-dog in hybrids.

And so ...

No purely electric car is in the works, however. Hyundai's research and development team leader says it's not likely to happen until costs drop significantly.

Photo credits: Hyundai

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