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Toyota Recaptures Most Valuable Auto Brand Title
After a one-year hiatus at the top of the list, Toyota has recaptured the title as the most valuable auto brand.
In the BrandZ Top 100 annual ranking of the world's most valuable brands for 2011, Toyota was the number one auto brand, worth $24.2 billion, up 11% from 2010. Toyota was number one from 2006-2009.
But last year Toyota's ranking fell in part because of its recall crisis. However, Peter Walshe, the global brand director for Millward Brown, the company that put the list together, told Automotive News Europe that since Toyota is such a trusted company and reacted responsibly to the recall, it was able to bounce back.
BMW, the 2010 title holder, finished second.
Nissan also had a good showing, up 17% amid marketing buzz over its Leaf all-electric car.
Here are the auto brands appearing on the list (overall ranking in parenthesis):
1) Toyota (27)
2) BMW (30)
3) Mercedes Benz (50)
4) Honda (56)
5) Porsche (66)
6) Nissan (88)
No American car companies made the list.
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