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Ford Unveils Redesigned 2013 Taurus
Ford Motor Co. has unveiled a redesigned 2013 Taurus -- less than two years after the current model was launched.
The Taurus was a huge seller for Ford for nearly twenty years when it decided to discontinue the car in 2006. Customers were not happy, and the car was revived in August 2009.
Now according to Automotive News, Ford is already restyling the car. A three to three-and-a-half year product cycle will become Ford's norm going forward, said Derrick Kuzak, Ford's group vice president of global product development.
The car will be the first in Ford's lineup to offer two direct-injection turbocharged EcoBoost engine choices.
Automotive News writes:
The 2013 Taurus will offer a re-engineered version of the 3.5-liter V-6 EcoBoost engine currently available in the Taurus SHO. It also will offer the 2.0-liter four-cylinder engine used in the Ford Mondeo sedan in Europe. The 2013 Taurus with the 2.0-liter engine is expected to achieve 31 mpg highway.
"This signals our commitment to EcoBoost," said Moray Callum, Ford's executive director of design. "EcoBoost delivers two different things -- it delivers performance, and it can also deliver fuel economy."
Cosmetically, the front end of the new Taurus will be the "face of Ford," Kuzak said. It has an inverted trapezoid grille, similar to the one on the current Focus. The hood and rear will be more sculpted than the current model.
"The Taurus is more than just a car for us," Kuzak said. "It's our flagship sedan."
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