2013 Ford Fusion EcoBoost to have Auto Start-Stop option at $295

Ford EcoBoost 1.6L engine

In brief: During a technology forum today, Ford representatives announced the new 2013 Ford Fusion will have Auto Start-Stop as an option for only $295 over base with the 1.6L EcoBoost.

Vehicle in the news

Make/Model: 2013 Ford Fusion
Manufacturer: Ford

The word

The 2013 Fusion will have five powertrain options, including a continuance of the Fusion Hybrid, two EcoBoost engine options (1.6-liter and 2.0-liter), and two standard gasoline variants. The extremely economical 1.6L EcoBoost option will offer Auto Start-Stop for only $295 more.

This option adds higher in-city economy to the car. Ford's Lew Echlin, marketing manager for Ford Global Cars, says the technology will pay for itself in about 18 months given the average drive cycle at today's gasoline prices. Compared to the nearly 4 years required to pay back the "hybrid premium" on many hybrids, that's fast return on investment.

Meanwhile, Ford's chief engineer for Ford Global Core Engineering, Hybrid and Electric Vehicles, Chuck Gray says that start-stop is about 1/3 the savings of hybrids in terms of their overall efficiency benefit and is the primary benefit they offer in town.

The information came coupled with a new survey commissioned by Ford that shows that most Americans are willing to pay for eco-conscious premiums if those premiums have an easily calculated cost savings for them. This new option in the company's best-selling sedan will mean more people will adopt it and, as acceptance grows, Ford plans to add the technology to other non-premium, non-hybrid models down the line.

And so ...

Ford estimates, pre-EPA numbers, that the 1.6L EcoBoost Fusion will get about 37 miles per gallon on the highway. That's equal to the 2012 Toyota Camry Hybrid we test drove recently.

Photo credits: Ford

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