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JD Power Study: Electrics Too Expensive For Most

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In brief: A J.D. Power and Associates study says that, despite rising prices at the pump, most consumers are still reluctant to purchase alternative power train vehicles because of the cost.

The word

JD Power and AssociatesIn JD Power's 2011 U.S. Green Automotive Study, primary findings show that most consumers are unwilling to purchase electrified power trains due to prohibitive costs and confusion about the different options available. Surveys found that costs, however, were the primary motivator against purchase of alternative power train vehicles (plug-in electric, plug-in hybrid, and clean diesel).

The most significant finding of the study was the continued mis-perception of diesel engines as "dirty" and polluting. This despite huge technological improvements in the past two decades.

Another interesting point are that most consumers are not considering fully electric vehicles (battery electric) at all, due to availability and perceived limits to their usefulness (short range).

And so ...

The study went on to urge governments to "make concerted efforts" to bring down the pricing of alternative power trains to make them in line with conventional vehicles.

Photo credits: JD Power

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