Brammo Unveils New Models: Empulse and Empulse R

In brief: At a launch party in Los Angeles, the Oregon-based company revealed the new Empulse and Empulse R electric motorcycles.

Vehicle in the news

Make/Model: Empulse / Empulse R
Manufacturer: Brammo

The word

The battery-electric motorcycles have a 100 mile range and 100mph top speed thanks to a new generation battery and powertrain system Brammo has developed. The bikes are road bikes with a tougher, more contemporary style compared to Brammo's other models, which are based on motocross and Enduro styling.

Brammo announced the Empulse and Empulse R will cost $16,995 and $18,995 respectively. Special financing options at Brammo dealers through Sheffield Financial will be available as well.

Production for the Empulse R will begin first with availability beginning in June and full volume availability by the third quarter. The Empulse will become available in January of 2013.

The addition of a water cooling system for the motor and an integrated transmission gave the bikes a longer range and higher top speed.

Pre-orders for the bike began earlier this year. At the unveiling, the first 1,000 people to pre-purchase were entered into a random drawing from which lucky winner Jueiming Chen was chosen. Chen will receive his Empulse R free of charge.

And so ...

Differences between the Empulse and the more expensive R model is in the fittings. The standard Empulse uses plastic body work while the R has lighter, more durable carbon fiber components.

Photo credits: Brammo

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