Brammo Gets $28M Injection, Polaris Now Part Owner


In brief: Electric motorcycle company Brammo has received a $28 investment and new part owner from Polaris, which manufactures the world's first production electric side-by-side ATV.

The word

Brammo, who's Enertia motorcycles have been selling fast through Best Buy stores around the country, has taken on a partner in Polaris, who took a minority ownership stake in Brammo's latest round of funding.

The move gives both Polaris and Brammo new outlets and possibilities for powersport and street legal machines.

Brammo plans to launch three new models in 2012, all based on the same platform. The Empulse will be a performance street bike while the Engage and Encite will be offroad market bikes, which could now be sold through Polaris dealers.

Brammo also recently announced a partnership with contract manufacturer Flextronics to open assembly plants in Hungary and Germany to expand the company into European markets.

And so ...

It should also be noted that Brammo won the 2011 North American Championship with the TTXGP and are producing the 2012 Empulse TTX for prospective TTXGP race teams.

Photo credits: Brammo

This site follows the emergence, application and development of transportation innovation. Reference to manufacturers, makes and models, and other automotive-related businesses are provided for informational purposes only and do not constitute an endorsement by