Better Place Aims to Sell Electric Cars for Under $20,000

Fluence concept

In brief: Better Place plans to have their first rollout of electric cars in the U.S. in 2012 - at a sales price of $20,000 (before tax incentives).

The word

Nissan Fluence

Of course, Better Place doesn't make cars, they make charging stations and battery swapping technology. Through their partnership with Nissan, however, they plan to offer vehicles at less than $20,000.

The way to do that is to take the most expensive part of the electric car and take it out of the equation. The cars from Better Place will not include batteries, but instead will have a battery lease that's about equivalent to what most people spend monthly on gasoline now.

There are good sides and bad sides to this idea, of course, but the good news is that the market is providing both ideas like this as well as conventional sales.

Current battery technology would require the batteries in an EV to be replaced every 6-8 years. IF the car is made to easily "swap," this would obviously incur much less expense, so the lifespan of an electric car could be much longer than that of most of our current gasoline models.

And so ...

An interesting idea from one of the leaders in electric car transportation technology.

Photo credits: Better Place

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