Tribrid: Three Fuel Options

In a world inundated with hybrids and electric cars, the Toyota 1/x tribrid barely makes any noise. With its flex fuel engine allowing it to use mostly ethanol with a little bit of gasoline, its plug in component makes this car a vehicle with multiple options.

With all the fanfare of the other vehicles, I have been wondering why the Toyota 1/x just doesn't get the press the others have gotten? Maybe the idea of a tribrid is just way to outlandish for some, yet I would expect that in a society that prides itself on having many choices, the tribrid would be the talk of the town. Apparently I am wrong in my assessment of Western culture.