What Is Audi Planning For The Future?

Efficiency and low emissions will remain a top priority for Audi. "One of the next key moves will be the gradual rollout of start/stop systems. We kicked off this process with the recently unveiled A5 Cabriolet, which will be arriving at dealers in a matter of weeks," promised Audi boss Rupert Stadler. Regarding engines, transmissions, aerodynamics and electronic components, Audi will continue its pioneering work in lightweight construction.

Diesel technology will continue as a foundation of Audi's efficiency strategy. "This year we will launch the cleanest diesel engine in the world. We call it the 'TDI clean diesel' – in the Audi Q7 3.0 TDI," declared Stadler. "This system will reduce nitrogen oxide emissions by up to 90 percent."

In 2010, Audi will unveil a premium compact car called the Audi A1, with which Audi will enter a new market segment. The response to the A1 studies shown at Tokyo and Paris were very encouraging. The A1 will enable Audi to tap into a new, attractive target group. With its typical Audi DNA, this car will round off Audi's model range at the lower end. It will boost the Audi brand's appeal, especially among younger customers.

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