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Tesla & Bright Automotive CEOs: the Refreshing Future of America's Auto Industry
The clip below is from January. CNBC's Erin Burnett interviews John Waters, CEO of Bright Automotive, and Tesla CEO Elon Musk. Burnett is painfully ignorant of the topic but ignore that. There's plenty to like about it.
What makes this clip so compelling is just how different the two automotive CEOs are, and (sorry for the hokey cliché) how similar too. Waters and Musk are substantially different personalities, nicely illustrated by what they're wearing: Waters looks like half the men on my mother's side of the family in Minnesota, Midwestern to the teeth in a smart casual button-up and company vest, Musk is making me homesick for California in a simple T-shirt.
What they share of course is a confidence in their brand, in the auto industry, and in their vision of a post-Detroit American car landscape.
What's also compelling is how unpolished these guys are compared to their flailing Detroit counterparts, who have been in the spin game long enough to lie to the camera with so much ease.
But this doesn't detract from the sense of leadership they ultimately exude, and anyone seeing it should walk away feeling pretty good about the future of the automobile in America.
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