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GM may Keep the Saturn
Despite signaling that it could cancel or sell unsuccessful brands due to a restructuring effort, GM is still considering the future of Saturn. According to one company executive, the division may be continued. “We have a very successful consumer brand with Saturn,” explained sales chief Mark LaNeve. “We need to find the right business model.”
LaNeve made the statement in a broadcast to dealers, promising “aggressive” incentives to boost car sales. “We need to sell to generate cash. We will be aggressive” with discounts, he added. “Please, sell like crazy.”
Currently, GM seems to want to clear out 2007 and 2008 model inventory, according to LaNeve.
So where does that portend for Saturn's future? Right now, it's anybody's guess. Saturn owners made a lot of noise after GM’s announcement about possibly scrapping their favorite brand. Despite this, GM is said to have cut funding while it considers other alternatives. Meanwhile, GM President Fritz Henderson recently labeled Saturn "just not successful." With these conflicting reports from GM executives it's anybody's guess.
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