Audi Suggests The Nature Conservancy For a Friend

Audi wants everyone to know their TDI clean diesel engines are part of the cause to lower carbon emissions, and we should all know by now—when it comes to announcing anything from a birthday to a cause, Facebook is the show ticket.

This is where Audi is launching their public awareness campaign for The Nature Conservancy’s voluntary carbon offset program. For every Facebook user who joins at www.causes.com/natureconservancy, Audi will donate $1 to the group’s Tensas River Basin project. The project, focused in the U.S. in the Lower Mississippi Valley, is buying private land, reforesting and restoring habitats and wildlife, and capturing and storing carbon on these lands. Over time, the group is hoping to monitor the results of their efforts, and expand their carbon cleanup to all parts of the globe.

The best way to tackle the mess, in Audi’s perspective, is to not contribute to it in the first place. As Audi points out, their TDI clean diesel engine is up to 20 percent lower in emissions, with 30 percent more fuel efficiency than an engine running on the regular stuff. In terms of contributing coin, though, Audi knows where to go to spread the word.