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A New Super Heroine in Detroit
In tough times everyone needs a superhero to champion their cause, especially in the auto industry.
So Detroit has appointed a biggy: Oprah Winfrey! She's the first lady of the airwaves, media mogul, one of the richest women in America and a philanthropist. Time magazine has also called Oprah the most-powerful woman on the planet. When she talks about a book, it immediately is added to the New York Times best-seller list. She's also participated in politics: Oprah gave Barack Obama a vote of confidence and gave Sen. Hillary Clinton support to win the party's nomination.
So Oprah could be the savior need to gain momentum favorable to the domestic auto industry. Another plus: She isn't associated with any auto company, supplier or dealer group. You could say that she's objective. For sure, no one knows how to talk to the American public like Oprah. In addition, she sort of has experience promoting the domestic auto industry. Iin 2004, she gave away a fleet of new Pontiac G6s to all 276 members of her studio audience. Lets hope that she helps!
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